🔹 Challenge:
• The project was not about rebranding but rather about implementing a newly developed brand identity across digital channels.
• The brand guidelines provided only basic elements (colors, fonts) but lacked detailed UI components, button styles, form elements, and spacing rules.
• The goal was to translate the new brand identity into a functional, scalable digital design system while ensuring a modern and seamless user experience.
🔹 My Role & Contributions:
• Senior UI/UX Designer, responsible for defining the UI structure, hierarchy, and interaction design to maintain consistency across digital platforms.
• Prototyping played a key role in the process—building interactive prototypes to test and validate design decisions before implementation.
• Collaboration with stakeholders, gathering feedback, and iterating designs based on usability and accessibility best practices.
• Ensured brand consistency while adapting UX/UI elements to different digital environments within the platform’s constraints.
🔹 Outcome:
• Successfully implemented a cohesive and scalable digital system that aligned with the new brand identity.
• Improved interaction design and accessibility, ensuring a seamless experience across all digital touchpoints.
• Demonstrated the ability to bridge branding with digital product design, working within constraints while delivering an intuitive user experience.
